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Case Study

Wickens & Soderstrom are a company who specialise in the manufacturing of laboratory grade and environmentally friendly grease, lubricants and cleaners for use in the cycling industry. Wickens & Soderstrom recently put their trust in Lucemill to provide functional and economical packaging solutions for their range of products as well as providing a contract packaging service including bottle filling, storage and distribution.

For any packaging company looking for approval to provide a full comprehensive service, none come more notably than the precise standards demanded by Wickens & Soderstrom. Lee Wickens, owner at Wickens & Soderstrom commented: “

With their full range of bicycle products, Wickens & Soderstrom have received critical acclaim for both their exceptional quality and environmentally friendly products making Wickens and Soderstrom the Professionals choice.

Product in safe hands Wickens & Soderstrom knew that the only outcome when choosing Lucemill would be the multi platform growth of the brand and business enhancing its current position in the marketplace. From dispatching individual samples to customers or full pallets of stock coupled with a wealth of experience of storage and distribution, Wickens & Soderstrom were reassured that their brand was in safe hands with Lucemill. Having a full contract packaging service under one roof with a professional and flexible approach to work has enabled Wickens & Soderstrom to concentrate on growing their business without having to worry about the day to day.

Packaging Challenges This project was far from simple and the challenge for Lucemill was to help reinvent the packaging currently used. Wickens & Soderstrom Number 5. Chain lube is the companies signature product. The challenge facing Lucemill was to find a bottle which could provide functional everyday use for this product, one specific request was that the bottle needed to be squeezable in order to get the product out, Lucemill decided to go with its 125ml MDPE bottle from it MDPE range. Lucemill was also tasked to source a leak proof Nozzle Closure with an open/close option and chose to go with its black twist top nozzle. Another definite request from Lee Wickens was an upgrade to the Number 1. Bike cleaner and in particular the rethinking of the size, shape and performance of the final product. Lucemill had to be inventive and use their expertise to pull together the new market leading Number 1. Bike cleaner, now in 500ml size with a heavy duty trigger spray with the option of foaming or spray this has now been integrated into the Wickens & Soderstrom range giving the company and edge over it competitors.

Printing Solutions One challenge facing Lucemill was the request to use 3 colour screen printed bottles rather than labels. Lucemill provided advice and used its expertise in this field to produce tooling specific to the 125ml MDPE bottle plus artwork design of each screen resulting in a 3 colour screen printed bottle. Lucemill provided an inspired design process and rethinking for the Wickens & Soderstrom range. Lucemill believes it provides a complete packaging solution for its clients and this has certainly been the case for Wickens & Soderstrom. From a products inception to a rethink of a currently existing product, Lucemill has the dynamic and creative people ready to take on any challenge